KMS Color Vitality Blonde Shampoo 300ml

KMS ColorVitality Blonde Shampoo

Maintain bright, cool blonde tones with KMS ColorVitality Blonde Shampoo — a gentle toning cleanser designed to neutralise unwanted brassiness while preserving colour vibrancy, shine and softness.

Perfect for natural blonde, highlighted, bleached, grey or silver hair, this purple shampoo gently cleanses while helping counteract yellow and warm tones. Hair feels refreshed, hydrated and visibly brighter with enhanced cool-toned brilliance.

Powered by blue-violet pigments and antioxidant-rich ingredients, the formula helps maintain salon-fresh blonde shades between appointments while protecting colour against fading and environmental stress. With regular use, colour remains vibrant for up to 20 washes.  

The lightweight cleansing system hydrates without weighing hair down and helps improve manageability, leaving hair soft, shiny and easier to detangle.

Infused with rhubarb and lavender, ColorVitality Blonde Shampoo enhances cool blonde tones while providing a soothing and refreshing cleansing experience.  

Perfect for anyone wanting brighter, cooler blonde hair with reduced brassiness and lasting colour vibrancy.

Why You’ll Love It

• Neutralises unwanted yellow and warm tones

• Helps maintain cool blonde shades

• Protects against colour fading

• Keeps colour vibrant for up to 20 washes

• Gently cleanses without stripping moisture

• Enhances shine and softness

• Lightweight hydration without heaviness

• Suitable for blonde, grey and silver hair

• Vegan formula

• PETA approved  

Key Ingredients

Blue-Violet Pigments

Help neutralise unwanted yellow and brassy tones while maintaining cool blonde shades.  

Rhubarb Root Extract

Known for enhancing and brightening blonde tones while supporting colour vibrancy.  

Lavender Extract

Helps soothe the scalp while contributing to a refreshing cleansing experience.  

Lactic Acid & Malic Acid

Support internal hair reconstruction and improve strength and resilience.  

Polyquaternium-6

Helps smooth the hair surface for improved softness and shine.  

Panthenol (Pro-Vitamin B5)

Provides moisture and conditioning while improving manageability.

Fragrance

A fresh and uplifting fragrance featuring floral, citrus and woody notes with a soft, nourishing sweetness.  

Formula Highlights

• Purple anti-brass shampoo

• Colour protection and vibrancy

• Lightweight hydration

• Helps restore shine

• Vegan formula

• PETA approved

• 100% recyclable bottle

• Suitable for straight to coily hair types  

How To Use

Massage into wet hair and work into a rich lather. Leave on for 1–3 minutes depending on the desired level of toning before rinsing thoroughly. Repeat if required. Follow with KMS ColorVitality Blonde Conditioner for enhanced hydration and colour maintenance.

Ideal For

• Blonde hair

• Highlighted hair

• Bleached hair

• Grey or silver hair

• Brassy tones

• Colour-treated hair

• Clients wanting cooler blonde results

Full Ingredients

Water/Aqua/Eau, Lauryl Hydroxysultaine, Coco-Glucoside, Sodium C14-16 Olefin Sulfonate, Propanediol, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Ether, Decyl Glucoside, Panthenol, Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Glycerin, Sodium Hydroxide, Citric Acid, Punica Granatum Peel Extract, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Ext. Violet 2 (CI 60730), HC Blue No. 12.